The 45-seconds video begins with female models parading against a backdrop of thatched houses in a rustic setting.
The ever-busy streets of Marina, Lagos Island, are also showcased for a few seconds in the video.
The singer, 31, who originally hails from Barbados, is the first black woman in history to run a major luxury fashion house.
The pop star had earlier announced her partnership with LVMH Moët Hennessy – Louis Vuitton SE, also known as LVMH, a French multinational luxury conglomerate.
Along with Louis Vuitton, LVMH includes a number of high fashion houses, including Fendi, Christian Dior, Givenchy, and Marc Jacobs among others.
Fenty is due to launch online on May 29.
In a New York Times interview published on Monday, Rihanna said the plan for the brand was to be “disruptive” and change the luxury fashion world with a focus on direct-to-consumer online sales.
The collection, which includes sunglasses, shoes and other accessories, will be expanded every few weeks.
Check out the campaign video below: