Ronaldo Models His Own Branded Underwear [Photos]

Cristiano Ronaldo has launched his new CR7 underwear line — and shocking he is at the centre of it all, as he models the wears himself for the new summer campaign.

On Instagram, Ronaldo announced the arrival of the new collection, along with one of the images taken in a photo shoot:

“Light up your body this summer with the brand new High Summer CR7Underwear collection”, he wrote to his record 175 million followers.

Ronaldo’s underwear usually costs about $38 for a 3-pack.

According to TMZ, Ronaldo said the design was inspired by summer sunsets, saying, “Summer is my favourite (he spells it weird because he’s European) season and I love the time of day when the sun goes down and the sky is vivid.”

See more photos below;

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