Rihanna uses a photo CMS Lagos for her first ever Fenty campaign

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Rihanna used a photo of the daily hustle at CMS Lagos for her new Fenty campaign, and we are proudly bringing it to you.

The Rihanna Fenty campaign in which a photo of CMS Lagos was used, is said to be her first ever campaign video for her brand. Fenty is due to launch online on May 29.

In a New York Timesinterview published on Monday, Rihanna said the plan for the brand was to be “disruptive” and change the luxury fashion world with a focus on direct-to-consumer online sales.

The collection, which includes sunglasses, shoes and other accessories, will be added to every few weeks.

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The brand which was launched in partnership with LVMH, makes Rihanna the first black woman in history to run a major luxury fashion house. Along with Louis Vuitton, LVMH includes a number of high fashion houses, including Fendi, Christian Dior, Givenchy, and Marc Jacobs among others.

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