Nollywood actor Kunle Afolayan trending fashion line, Kembe pants has been endorsed by the governor of Lagos state.
Apart from the kind of relaxation which the Kembe pants could give a busy State Executive like Governor Akinwumi Ambode of Lagos State, he beams the kind of pride one displays when a protégé is delivering on the promises of lifting a cherished culture and tradition.
Heartily, Ambode embraces the fast-trending pop Kembe fashion, a baggy-styled debut brand of wears under Kunle Afolayan’s label called Ire Clothings.
Afolayan is a member of the Board of Lagos State Council for Arts and Culture, and apart from running Ire Clothings as a business,Kunle’s Kember, the ‘funkified’ Yoruba attire, made entirely from local fabrics, is just one of his ways of promoting Lagos State, and the South-West by extension.
Afolayan told The Nation that patronage has been so unprecedented, running into thousands in less than a month of launching the product. He is optimistic that apart from the present local and international distributions for the product, Ambode’s subtle endorsement of Kunle’s Kembe is sure to galvanize market demand, being the People’s Governor.